£41.28
0.75% yesterday
London, Nov 18, 05:37 pm CET
ISIN
GB0002875804
Symbol
BATS

BAT Target price 2025 - Analyst rating & recommendation

BAT Classifications & Recommendation:

Buy
63%
Hold
26%
Sell
11%

BAT Price Target

Target Price £44.88
Price £41.28
Potential
Number of Estimates 16
16 Analysts have issued a price target BAT 2026 . The average BAT target price is £44.88. This is higher than the current stock price. The highest price target is , the lowest is .
A rating was issued by 19 analysts: 12 Analysts recommend BAT to buy, 5 to hold and 2 to sell.
Analysts don't have a crystal ball either, but they do represent the opinion of the market quite well. You should not take the price potential and the ratings as a recommendation to act. Rather, they serve as an additional building block for your own opinion or stock analysis.
Analyst Estimates: Analysts believe that the BAT stock has an average upside potential 2026 of . Most analysts recommend the BAT stock at Purchase.

Sales and Margin forecast 2025, 2026 to 2032

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Dec '24 2025
Estimates
Revenue Billion £ 25.87 25.87
5.19% 0.01%
EBITDA Margin 48.28% 47.93%
2.27% 0.72%
Net Margin 11.86% 29.21%
122.52% 146.28%

15 Analysts have issued a sales forecast BAT 2025 . The average BAT sales estimate is

£25.9b
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. This is
1.07% higher
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than the revenue of the last 12 months(TTM). The highest sales forecast is
£27.7b 8.11%
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, the lowest is
£24.8b 3.07%
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.

This results in the following potential growth metrics:

Revenue Estimates

2024 £25.9b 5.19%
2025
£25.9b 0.01%
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2026
£26.6b 2.95%
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2027
£27.6b 3.54%
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2028
£28.7b 4.15%
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2029
£29.1b 1.47%
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2030
£27.4b 5.89%
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2031
£26.7b 2.50%
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2032
£26.1b 2.50%
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12 Analysts have issued an BAT EBITDA forecast 2025. The average BAT EBITDA estimate is

£12.4b
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. This is
98.57% higher
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than the EBITDA of the last 12 months(TTM). The highest EBITDA forecast is
£14.9b 138.07%
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, the lowest is
£10.4b 66.90%
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.

This results in the following potential growth metrics and future EBITDA Margins:

EBITDA Estimates

2024 £12.5b 7.35%
2025
£12.4b 0.71%
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2026
£12.9b 4.34%
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2027
£13.5b 4.51%
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2028
£13.8b 1.74%
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2029
£15.4b 11.85%
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EBITDA Margin

2024 48.28% 2.27%
2025
47.93% 0.72%
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2026
48.58% 1.36%
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2027
49.03% 0.93%
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2028
47.90% 2.30%
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2029
52.80% 10.23%
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16 BAT Analysts have issued a net profit forecast 2025. The average BAT net profit estimate is

£7.6b
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. This is
144.71% higher
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than the net profit for the last 12 months(TTM). The highest net profit forecast is
£8.2b 165.05%
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, the lowest is
£7.1b 130.41%
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.

This results in the following potential growth metrics and future Net Margins:

Net Profit Estimates

2024 £3.1b 121.35%
2025
£7.6b 146.31%
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2026
£8.1b 6.77%
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2027
£8.6b 6.92%
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2028
£9.0b 4.35%
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2029
£9.8b 8.59%
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Net Margin

2024 11.86% 122.52%
2025
29.21% 146.28%
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2026
30.30% 3.73%
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2027
31.28% 3.23%
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2028
31.35% 0.22%
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2029
33.54% 6.99%
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Earnings per share, P/E ratio and EV/sales Estimates 2025, 2026 to 2032

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Dec '24 2025
Estimates
Earnings Per Share £ 1.38 3.44
121.40% 149.28%
P/E 12.09
EV/Sales 4.60

16 Analysts have issued a BAT forecast for earnings per share. The average BAT EPS is

£3.44
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. This is
145.71% higher
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than earnings per share in the financial year 2024. The highest EPS forecast is
£3.73 166.43%
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, the lowest is
£3.24 131.43%
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.

This results in the following potential growth metrics and future valuations:

Earnings Per Share

2024 £1.38 121.40%
2025
£3.44 149.28%
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2026
£3.67 6.69%
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2027
£3.93 7.08%
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2028
£4.10 4.33%
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2029
£4.45 8.54%
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P/E ratio

Current 29.71 769.32%
2025
12.09 59.30%
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2026
11.32 6.37%
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2027
10.59 6.45%
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2028
10.14 4.25%
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2029
9.34 7.89%
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Based on analysts' sales estimates for 2025, the BAT stock is valued at an EV/Sales of

and an P/S ratio of .

This results in the following potential growth metrics and future valuations:

EV/Sales

Current 4.65 25.68%
2025
4.60 1.14%
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2026
4.47 2.86%
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2027
4.31 3.42%
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2028
4.14 3.98%
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2029
4.08 1.45%
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2030
4.34 6.26%
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2031
4.45 2.56%
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2032
4.56 2.56%
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P/S ratio

Current 3.46 42.94%
2025
3.43 1.05%
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2026
3.33 2.86%
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2027
3.21 3.42%
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2028
3.09 3.98%
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2029
3.04 1.45%
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2030
3.23 6.26%
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2031
3.31 2.56%
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2032
3.40 2.56%
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Current BAT Upgrades & Downgrades

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Analyst Rating Action Date
Jefferies
Locked
Locked
Locked Aug 05 2025
JP Morgan Cazenove
Locked
Locked
Locked Aug 04 2025
RBC Capital Markets
Locked
Locked
Locked Aug 01 2025
Deutsche
Locked
Locked
Locked Jul 31 2025
Citigroup
Locked
Locked
Locked Jul 30 2025
Deutsche
Locked
Locked
Locked Jul 18 2025
Citigroup
Locked
Locked
Locked Jul 10 2025
Analyst Rating Date
Locked
Jefferies:
Locked
Locked
Aug 05 2025
Locked
JP Morgan Cazenove:
Locked
Locked
Aug 04 2025
Locked
RBC Capital Markets:
Locked
Locked
Aug 01 2025
Locked
Deutsche:
Locked
Locked
Jul 31 2025
Locked
Citigroup:
Locked
Locked
Jul 30 2025
Locked
Deutsche:
Locked
Locked
Jul 18 2025
Locked
Citigroup:
Locked
Locked
Jul 10 2025

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