GBP29.65
2.31% yesterday
London, Feb 21, 05:42 pm CET
ISIN
GB0002875804
Symbol
BATS
Industry

BAT Target price 2025 - Analyst rating & recommendation

BAT Classifications & Recommendation:

Buy
67%
Hold
25%
Sell
8%

BAT Price Target

Target Price GBP33.90
Price GBP29.65
Potential
Number of Estimates 10
10 Analysts have issued a price target BAT 2026 . The average BAT target price is GBP33.90. This is higher than the current stock price. The highest price target is , the lowest is .
A rating was issued by 12 analysts: 8 Analysts recommend BAT to buy, 3 to hold and 1 to sell.
Analysts don't have a crystal ball either, but they do represent the opinion of the market quite well. You should not take the price potential and the ratings as a recommendation to act. Rather, they serve as an additional building block for your own opinion or stock analysis.
Analyst Estimates: Analysts believe that the BAT stock has an average upside potential 2026 of . Most analysts recommend the BAT stock at Purchase.

Sales and Margin forecast 2025, 2026 to 2028

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Dec '24 2025
Estimates
Revenue Billion GBP 25.90 26.32
5.25% 1.63%
EBITDA Margin 23.28% 48.55%
52.55% 108.57%
Net Margin 11.65% 30.16%
122.35% 158.88%

10 Analysts have issued a sales forecast BAT 2025 . The average BAT sales estimate is

GBP26.3b
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. This is
1.76% higher
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than the revenue of the last 12 months(TTM). The highest sales forecast is
GBP27.2b 5.23%
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, the lowest is
GBP25.8b 0.36%
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.

This results in the following potential growth metrics:

Revenue Estimates

2024 GBP25.9b 5.25%
2025
GBP26.3b 1.63%
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2026
GBP27.0b 2.54%
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2027
GBP27.7b 2.76%
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2028
GBP28.8b 3.70%
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9 Analysts have issued an BAT EBITDA forecast 2025. The average BAT EBITDA estimate is

GBP12.8b
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. This is
111.32% higher
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than the EBITDA of the last 12 months(TTM). The highest EBITDA forecast is
GBP14.9b 146.32%
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, the lowest is
GBP12.1b 99.52%
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.

This results in the following potential growth metrics and future EBITDA Margins:

EBITDA Estimates

2024 GBP6.0b 55.04%
2025
GBP12.8b 111.95%
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2026
GBP13.2b 2.94%
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2027
GBP13.0b 0.87%
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2028
GBP12.9b 1.04%
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EBITDA Margin

2024 23.28% 52.55%
2025
48.55% 108.57%
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2026
48.74% 0.39%
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2027
47.02% 3.53%
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2028
44.86% 4.59%
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4 BAT Analysts have issued a net profit forecast 2025. The average BAT net profit estimate is

GBP7.9b
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. This is
165.08% higher
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than the net profit for the last 12 months(TTM). The highest net profit forecast is
GBP9.3b 210.56%
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, the lowest is
GBP6.9b 130.29%
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.

This results in the following potential growth metrics and future Net Margins:

Net Profit Estimates

2024 GBP3.0b 121.17%
2025
GBP7.9b 163.14%
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2026
GBP8.5b 7.11%
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2027
GBP9.3b 9.65%
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2028
GBP8.6b 8.11%
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Net Margin

2024 11.65% 122.35%
2025
30.16% 158.88%
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2026
31.51% 4.48%
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2027
33.62% 6.70%
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2028
29.79% 11.39%
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Earnings per share, P/E ratio and EV/sales Estimates 2025, 2026 to 2028

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Dec '24 2025
Estimates
Earnings Per Share GBP 1.37 3.61
121.17% 163.50%
P/E 8.22
EV/Sales 3.67

4 Analysts have issued a BAT forecast for earnings per share. The average BAT <a href=https://blog.stocksguide.com/knowledge/eps-simply-explained>EPS is

GBP3.61
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. This is
165.44% higher
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than earnings per share in the financial year 2024. The highest <a href=https://blog.stocksguide.com/knowledge/eps-simply-explained>EPS forecast is
GBP4.22 210.29%
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, the lowest is
GBP3.13 130.15%
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.

This results in the following potential growth metrics and future valuations:

Earnings Per Share

2024 GBP1.37 121.17%
2025
GBP3.61 163.50%
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2026
GBP3.86 6.93%
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2027
GBP4.23 9.59%
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2028
GBP3.89 8.04%
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P/E ratio

Current 21.88 685.03%
2025
8.22 62.43%
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2026
7.68 6.57%
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2027
7.00 8.85%
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2028
7.62 8.86%
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Based on analysts' sales estimates for 2025, the BAT stock is valued at an <a href=https://blog.stocksguide.com/knowledge/enterprise-value-sales-simply-explained>EV/Sales of

and an <a href=https://blog.stocksguide.com/knowledge/price-sales-ratio-simply-explained>P/S ratio of .

This results in the following potential growth metrics and future valuations:

EV/Sales

Current 3.74 15.08%
2025
3.67 1.80%
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2026
3.58 2.47%
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2027
3.49 2.69%
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2028
3.36 3.57%
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P/S ratio

Current 2.52 27.71%
2025
2.48 1.73%
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2026
2.42 2.47%
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2027
2.35 2.69%
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2028
2.27 3.57%
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Current BAT Upgrades & Downgrades Beta

Analyst Rating Action Date
JP Morgan Cazenove ➜ Neutral Unchanged Dec 12 2024
Analyst Rating Date
Unchanged
JP Morgan Cazenove: ➜ Neutral
Dec 12 2024

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