Booking Forecast, price target & analysts
Booking Target price 2025 - Analyst rating & recommendation
Booking Classifications & Recommendation:
Booking Price Target
| Target Price | $6,273.00 |
| Price | $5,436.93 |
| Potential | 15.38% |
| Number of Estimates | 42 |
| 42 Analysts have issued a price target Booking 2026 . The average Booking target price is $6,273.00. This is 15.38% higher than the current stock price. The highest price target is $7,819.35 43.82% , the lowest is $5,331.10 1.95% . | |
| A rating was issued by 47 analysts: 36 Analysts recommend Booking to buy, 11 to hold and 0 to sell. | |
| Analysts don't have a crystal ball either, but they do represent the opinion of the market quite well. You should not take the price potential and the ratings as a recommendation to act. Rather, they serve as an additional building block for your own opinion or stock analysis. | |
| Analyst Estimates: Analysts believe that the Booking stock has an average upside potential 2026 of 15.38% . Most analysts recommend the Booking stock at Purchase. |
Sales and Margin forecast 2025, 2026 to 2032
40 Analysts have issued a sales forecast Booking 2025 . The average Booking sales estimate is $27.2b . This is 4.42% higher than the revenue of the last 12 months(TTM). The highest sales forecast is $28.2b 8.18% , the lowest is $25.7b 1.14% .
This results in the following potential growth metrics:
Revenue Estimates
| 2024 | $23.7b | 11.11% |
|---|---|---|
| 2025 | $27.2b | 14.53% |
| 2026 | $29.6b | 8.97% |
| 2027 | $32.2b | 8.57% |
| 2028 | $34.7b | 7.89% |
| 2029 | $37.3b | 7.38% |
| 2030 | $39.3b | 5.41% |
| 2031 | $42.7b | 8.81% |
| 2032 | $45.7b | 6.94% |
38 Analysts have issued an Booking EBITDA forecast 2025. The average Booking EBITDA estimate is $10.0b . This is 2.23% higher than the EBITDA of the last 12 months(TTM). The highest EBITDA forecast is $10.9b 11.37% , the lowest is $9.3b 4.97% .
This results in the following potential growth metrics and future EBITDA Margins:
EBITDA Estimates
| 2024 | $8.5b | 34.25% |
|---|---|---|
| 2025 | $10.0b | 17.86% |
| 2026 | $11.2b | 11.96% |
| 2027 | $12.5b | 11.12% |
| 2028 | $13.7b | 9.59% |
| 2029 | $15.2b | 11.22% |
| 2030 | $16.9b | 11.00% |
| 2031 | $18.8b | 11.51% |
| 2032 | $19.1b | 1.16% |
EBITDA Margin
| 2024 | 35.88% | 20.83% |
|---|---|---|
| 2025 | 36.92% | 2.91% |
| 2026 | 37.93% | 2.74% |
| 2027 | 38.83% | 2.37% |
| 2028 | 39.44% | 1.57% |
| 2029 | 40.85% | 3.58% |
| 2030 | 43.01% | 5.29% |
| 2031 | 44.08% | 2.49% |
| 2032 | 41.70% | 5.40% |
39 Booking Analysts have issued a net profit forecast 2025. The average Booking net profit estimate is $7.5b . This is 48.23% higher than the net profit for the last 12 months(TTM). The highest net profit forecast is $7.8b 55.60% , the lowest is $6.9b 37.56% .
This results in the following potential growth metrics and future Net Margins:
Net Profit Estimates
| 2024 | $5.9b | 37.14% |
|---|---|---|
| 2025 | $7.5b | 27.12% |
| 2026 | $8.8b | 17.23% |
| 2027 | $10.1b | 15.70% |
| 2028 | $11.8b | 16.66% |
| 2029 | $13.7b | 15.44% |
| 2030 | $17.4b | 27.31% |
| 2031 | $20.0b | 14.80% |
| 2032 | $18.4b | 7.92% |
Net Margin
| 2024 | 24.78% | 23.43% |
|---|---|---|
| 2025 | 27.50% | 10.99% |
| 2026 | 29.58% | 7.56% |
| 2027 | 31.53% | 6.59% |
| 2028 | 34.09% | 8.12% |
| 2029 | 36.65% | 7.51% |
| 2030 | 44.26% | 20.76% |
| 2031 | 46.70% | 5.51% |
| 2032 | 40.21% | 13.90% |
Earnings per share, P/E ratio and EV/sales Estimates 2025, 2026 to 2032
39 Analysts have issued a Booking forecast for earnings per share. The average Booking EPS is $231.41 . This is 49.37% higher than earnings per share in the financial year 2024. The highest EPS forecast is $242.91 56.80% , the lowest is $214.75 38.62% .
This results in the following potential growth metrics and future valuations:
Earnings Per Share
| 2024 | $172.67 | 47.07% |
|---|---|---|
| 2025 | $231.41 | 34.02% |
| 2026 | $271.28 | 17.23% |
| 2027 | $313.87 | 15.70% |
| 2028 | $366.17 | 16.66% |
| 2029 | $422.70 | 15.44% |
| 2030 | $538.16 | 27.31% |
| 2031 | $617.81 | 14.80% |
| 2032 | $568.85 | 7.92% |
P/E ratio
| Current | 35.10 | 0.16% |
|---|---|---|
| 2025 | 23.49 | 33.07% |
| 2026 | 20.04 | 14.69% |
| 2027 | 17.32 | 13.57% |
| 2028 | 14.85 | 14.26% |
| 2029 | 12.86 | 13.40% |
| 2030 | 10.10 | 21.46% |
| 2031 | 8.80 | 12.87% |
| 2032 | 9.56 | 8.64% |
Based on analysts' sales estimates for 2025, the Booking stock is valued at an EV/Sales of 6.46 and an P/S ratio of 6.45 .
This results in the following potential growth metrics and future valuations:
EV/Sales
| Current | 6.75 | 10.24% |
|---|---|---|
| 2025 | 6.46 | 4.24% |
| 2026 | 5.93 | 8.23% |
| 2027 | 5.46 | 7.89% |
| 2028 | 5.06 | 7.31% |
| 2029 | 4.72 | 6.87% |
| 2030 | 4.47 | 5.13% |
| 2031 | 4.11 | 8.10% |
| 2032 | 3.84 | 6.49% |
P/S ratio
| Current | 6.73 | 10.33% |
|---|---|---|
| 2025 | 6.45 | 4.23% |
| 2026 | 5.92 | 8.23% |
| 2027 | 5.45 | 7.89% |
| 2028 | 5.05 | 7.31% |
| 2029 | 4.70 | 6.87% |
| 2030 | 4.46 | 5.14% |
| 2031 | 4.10 | 8.10% |
| 2032 | 3.83 | 6.49% |
Current Booking Upgrades & Downgrades
| Analyst | Rating | Action | Date |
|---|---|---|---|
| B of A Securities |
Neutral
➜
Buy
|
Upgrade | Nov 24 2025 |
| BTIG |
Buy
➜
Buy
|
Unchanged | Nov 24 2025 |
| Wedbush |
Neutral
➜
Outperform
|
Upgrade | Nov 13 2025 |
| Barclays |
Overweight
➜
Overweight
|
Unchanged | Oct 29 2025 |
| Wells Fargo |
Equal-Weight
➜
Equal-Weight
|
Unchanged | Oct 29 2025 |
| Benchmark |
Buy
➜
Buy
|
Unchanged | Oct 29 2025 |
| Cantor Fitzgerald |
Neutral
➜
Neutral
|
Unchanged | Oct 29 2025 |
| Analyst Rating | Date |
|---|---|
|
Upgrade
B of A Securities:
Neutral
➜
Buy
|
Nov 24 2025 |
|
Unchanged
BTIG:
Buy
➜
Buy
|
Nov 24 2025 |
|
Upgrade
Wedbush:
Neutral
➜
Outperform
|
Nov 13 2025 |
|
Unchanged
Barclays:
Overweight
➜
Overweight
|
Oct 29 2025 |
|
Unchanged
Wells Fargo:
Equal-Weight
➜
Equal-Weight
|
Oct 29 2025 |
|
Unchanged
Benchmark:
Buy
➜
Buy
|
Oct 29 2025 |
|
Unchanged
Cantor Fitzgerald:
Neutral
➜
Neutral
|
Oct 29 2025 |
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