kr170.90
0.77% today
Stockholm, Oct 14, 05:01 pm CET
ISIN
SE0000106270
Symbol
HM B

Hennes & Mauritz (H&M) Target price 2025 - Analyst rating & recommendation

Hennes & Mauritz (H&M) Classifications & Recommendation:

Buy
9%
Hold
41%
Sell
50%

Hennes & Mauritz (H&M) Price Target

Target Price kr146.88
Price kr169.60
Deviation
Number of Estimates 29
29 Analysts have issued a price target Hennes & Mauritz (H&M) 2026 . The average Hennes & Mauritz (H&M) target price is kr146.88. This is lower than the current stock price. The highest price target is , the lowest is .
A rating was issued by 34 analysts: 3 Analysts recommend Hennes & Mauritz (H&M) to buy, 14 to hold and 17 to sell.
Analysts don't have a crystal ball either, but they do represent the opinion of the market quite well. You should not take the price potential and the ratings as a recommendation to act. Rather, they serve as an additional building block for your own opinion or stock analysis.
Analyst Estimates: Analysts believe that the Hennes & Mauritz (H&M) stock has an average upside potential 2026 of . Most analysts recommend the Hennes & Mauritz (H&M) stock at Sale.

Sales and Margin forecast 2025, 2026 to 2032

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Quarter Annually
Nov '24 2025
Estimates
Revenue Billion kr 234.48 234.67
0.66% 0.08%
EBITDA Margin 15.92% 16.70%
19.05% 4.90%
Net Margin 4.96% 4.66%
33.66% 5.97%

28 Analysts have issued a sales forecast Hennes & Mauritz (H&M) 2025 . The average Hennes & Mauritz (H&M) sales estimate is

kr235b
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. This is
1.48% higher
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than the revenue of the last 12 months(TTM). The highest sales forecast is
kr248b 7.26%
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, the lowest is
kr222b 3.81%
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.

This results in the following potential growth metrics:

Revenue Estimates

2024 kr234b 0.66%
2025
kr235b 0.08%
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2026
kr239b 1.87%
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2027
kr246b 2.74%
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2028
kr247b 0.69%
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2029
kr250b 1.11%
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2030
kr258b 3.07%
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2031
kr264b 2.44%
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2032
kr270b 2.21%
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27 Analysts have issued an Hennes & Mauritz (H&M) EBITDA forecast 2025. The average Hennes & Mauritz (H&M) EBITDA estimate is

kr39.2b
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. This is
7.50% higher
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than the EBITDA of the last 12 months(TTM). The highest EBITDA forecast is
kr42.6b 16.90%
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, the lowest is
kr36.2b 0.64%
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.

This results in the following potential growth metrics and future EBITDA Margins:

EBITDA Estimates

2024 kr37.3b 19.58%
2025
kr39.2b 4.97%
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2026
kr41.7b 6.46%
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2027
kr43.4b 4.01%
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2028
kr40.8b 5.93%
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2029
kr42.6b 4.48%
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2030
kr41.2b 3.44%
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2031
kr42.5b 3.15%
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2032
kr43.5b 2.50%
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EBITDA Margin

2024 15.92% 19.05%
2025
16.70% 4.90%
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2026
17.45% 4.49%
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2027
17.66% 1.20%
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2028
16.50% 6.57%
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2029
17.05% 3.33%
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2030
15.98% 6.28%
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2031
16.09% 0.69%
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2032
16.13% 0.25%
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28 Hennes & Mauritz (H&M) Analysts have issued a net profit forecast 2025. The average Hennes & Mauritz (H&M) net profit estimate is

kr10.9b
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. This is
0.50% higher
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than the net profit for the last 12 months(TTM). The highest net profit forecast is
kr13.1b 20.69%
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, the lowest is
kr8.4b 22.60%
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.

This results in the following potential growth metrics and future Net Margins:

Net Profit Estimates

2024 kr11.6b 32.78%
2025
kr10.9b 5.90%
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2026
kr12.7b 15.98%
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2027
kr13.9b 9.59%
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2028
kr15.0b 7.83%
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2029
kr17.9b 19.75%
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2030
kr21.3b 18.87%
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2031
kr22.1b 3.41%
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2032
kr22.6b 2.64%
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Net Margin

2024 4.96% 33.66%
2025
4.66% 5.97%
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2026
5.31% 13.95%
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2027
5.66% 6.59%
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2028
6.06% 7.07%
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2029
7.18% 18.48%
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2030
8.28% 15.32%
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2031
8.36% 0.97%
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2032
8.39% 0.36%
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Earnings per share, P/E ratio and EV/sales Estimates 2025, 2026 to 2032

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Quarter Annually
Nov '24 2025
Estimates
Earnings Per Share kr 7.21 6.82
34.26% 5.41%
P/E 24.87
EV/Sales 1.38

28 Analysts have issued a Hennes & Mauritz (H&M) forecast for earnings per share. The average Hennes & Mauritz (H&M) EPS is

kr6.82
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. This is
0.59% higher
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than earnings per share in the financial year 2024. The highest EPS forecast is
kr8.19 20.80%
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, the lowest is
kr5.25 22.57%
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.

This results in the following potential growth metrics and future valuations:

Earnings Per Share

2024 kr7.21 34.26%
2025
kr6.82 5.41%
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2026
kr7.91 15.98%
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2027
kr8.67 9.61%
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2028
kr9.35 7.84%
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2029
kr11.19 19.68%
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2030
kr13.31 18.95%
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2031
kr13.76 3.38%
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2032
kr14.12 2.62%
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P/E ratio

Current 25.01 8.53%
2025
24.87 0.58%
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2026
21.44 13.79%
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2027
19.56 8.77%
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2028
18.14 7.26%
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2029
15.15 16.48%
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2030
12.75 15.84%
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2031
12.33 3.29%
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2032
12.01 2.60%
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Based on analysts' sales estimates for 2025, the Hennes & Mauritz (H&M) stock is valued at an EV/Sales of

and an P/S ratio of .

This results in the following potential growth metrics and future valuations:

EV/Sales

Current 1.40 12.00%
2025
1.38 1.36%
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2026
1.36 1.84%
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2027
1.32 2.67%
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2028
1.31 0.68%
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2029
1.30 1.11%
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2030
1.26 2.97%
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2031
1.23 2.39%
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2032
1.20 2.16%
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P/S ratio

Current 1.17 12.79%
2025
1.15 1.46%
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2026
1.13 1.83%
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2027
1.10 2.67%
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2028
1.09 0.68%
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2029
1.08 1.11%
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2030
1.05 2.97%
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2031
1.02 2.38%
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2032
1.00 2.16%
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Current Hennes & Mauritz (H&M) Upgrades & Downgrades

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Analyst Rating Action Date
PARETO SECURITIES AS
Locked
Locked
Locked Sep 03 2025
BANCO SANTANDER
Locked
Locked
Locked Aug 29 2025
HANDELSBANKEN CAPITAL MARKETS
Locked
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Locked Aug 20 2025
BERENBERG
Locked
Locked
Locked Aug 15 2025
CRISPIDEA PRIVATE LIMITED
Locked
Locked
Locked Aug 11 2025
JEFFERIES
Locked
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Locked Aug 08 2025
STIFEL, FORMERLY BRYAN GARNIER
Locked
Locked
Locked Jul 21 2025
Analyst Rating Date
Locked
PARETO SECURITIES AS:
Locked
Locked
Sep 03 2025
Locked
BANCO SANTANDER:
Locked
Locked
Aug 29 2025
Locked
HANDELSBANKEN CAPITAL MARKETS:
Locked
Locked
Aug 20 2025
Locked
BERENBERG:
Locked
Locked
Aug 15 2025
Locked
CRISPIDEA PRIVATE LIMITED:
Locked
Locked
Aug 11 2025
Locked
JEFFERIES:
Locked
Locked
Aug 08 2025
Locked
STIFEL, FORMERLY BRYAN GARNIER:
Locked
Locked
Jul 21 2025

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