$94.74
0.48% today
NYSE, Dec 04, 09:46 pm CET

Wayfair Target price 2025 - Analyst rating & recommendation

Wayfair Classifications & Recommendation:

Buy
58%
Hold
42%

Wayfair Price Target

Target Price $117.30
Price $95.20
Potential
Number of Estimates 34
34 Analysts have issued a price target Wayfair 2026 . The average Wayfair target price is $117.30. This is higher than the current stock price. The highest price target is , the lowest is .
A rating was issued by 43 analysts: 25 Analysts recommend Wayfair to buy, 18 to hold and 0 to sell.
Analysts don't have a crystal ball either, but they do represent the opinion of the market quite well. You should not take the price potential and the ratings as a recommendation to act. Rather, they serve as an additional building block for your own opinion or stock analysis.
Analyst Estimates: Analysts believe that the Wayfair stock has an average upside potential 2026 of . Most analysts recommend the Wayfair stock at Purchase.

Sales and Margin forecast 2025, 2026 to 2032

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Quarter Annually
Dec '24 2025
Estimates
Revenue Billion $ 11.85 12.63
1.27% 6.58%
EBITDA Margin 0.35% 5.16%
113.42% 1,355.98%
Net Margin -4.15% 2.22%
32.48% 153.47%

38 Analysts have issued a sales forecast Wayfair 2025 . The average Wayfair sales estimate is

$12.6b
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. This is
3.19% higher
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than the revenue of the last 12 months(TTM). The highest sales forecast is
$13.1b 7.04%
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, the lowest is
$12.0b 2.34%
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.

This results in the following potential growth metrics:

Revenue Estimates

2024 $11.9b 1.27%
2025
$12.6b 6.58%
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2026
$13.3b 5.16%
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2027
$14.1b 5.79%
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2028
$15.1b 7.23%
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2029
$15.6b 3.41%
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2030
$16.2b 3.78%
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2031
$17.0b 5.31%
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2032
$17.9b 4.94%
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35 Analysts have issued an Wayfair EBITDA forecast 2025. The average Wayfair EBITDA estimate is

$651m
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. This is
144.91% higher
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than the EBITDA of the last 12 months(TTM). The highest EBITDA forecast is
$712m 167.63%
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, the lowest is
$559m 109.96%
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.

This results in the following potential growth metrics and future EBITDA Margins:

EBITDA Estimates

2024 $42.0m 113.25%
2025
$651m 1,451.12%
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2026
$753m 15.52%
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2027
$892m 18.59%
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2028
$1.1b 27.96%
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2029
$1.3b 11.91%
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2030
$1.4b 13.38%
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2031
$1.7b 20.70%
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2032
$2.0b 13.32%
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EBITDA Margin

2024 0.35% 113.42%
2025
5.16% 1,355.98%
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2026
5.67% 9.88%
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2027
6.35% 11.99%
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2028
7.58% 19.37%
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2029
8.20% 8.18%
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2030
8.96% 9.27%
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2031
10.27% 14.62%
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2032
11.09% 7.98%
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39 Wayfair Analysts have issued a net profit forecast 2025. The average Wayfair net profit estimate is

$281m
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. This is
186.35% higher
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than the net profit for the last 12 months(TTM). The highest net profit forecast is
$368m 213.15%
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, the lowest is
$172m 152.80%
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.

This results in the following potential growth metrics and future Net Margins:

Net Profit Estimates

2024 $-492m 33.33%
2025
$281m 157.04%
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2026
$361m 28.64%
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2027
$479m 32.73%
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2028
$627m 30.83%
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2029
$779m 24.26%
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2030
$971m 24.70%
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2031
$1.2b 28.11%
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2032
$1.5b 18.92%
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Net Margin

2024 -4.15% 32.48%
2025
2.22% 153.47%
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2026
2.72% 22.52%
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2027
3.41% 25.37%
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2028
4.16% 21.99%
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2029
5.00% 20.19%
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2030
6.01% 20.20%
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2031
7.31% 21.63%
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2032
8.28% 13.27%
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Earnings per share, P/E ratio and EV/sales Estimates 2025, 2026 to 2032

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Quarter Annually
Dec '24 2025
Estimates
Earnings Per Share $ -4.00 2.16
38.18% 154.00%
P/E 44.00
EV/Sales 1.28

39 Analysts have issued a Wayfair forecast for earnings per share. The average Wayfair EPS is

$2.16
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. This is
186.40% higher
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than earnings per share in the financial year 2024. The highest EPS forecast is
$2.84 213.60%
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, the lowest is
$1.32 152.80%
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.

This results in the following potential growth metrics and future valuations:

Earnings Per Share

2024 $-4.00 38.18%
2025
$2.16 154.00%
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2026
$2.78 28.70%
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2027
$3.69 32.73%
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2028
$4.83 30.89%
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2029
$6.01 24.43%
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2030
$7.49 24.63%
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2031
$9.59 28.04%
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2032
$11.41 18.98%
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P/E ratio

Current -38.08 259.88%
2025
44.00 215.55%
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2026
34.20 22.27%
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2027
25.77 24.65%
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2028
19.70 23.55%
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2029
15.85 19.54%
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2030
12.71 19.81%
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2031
9.92 21.95%
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2032
8.34 15.93%
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Based on analysts' sales estimates for 2025, the Wayfair stock is valued at an EV/Sales of

and an P/S ratio of .

This results in the following potential growth metrics and future valuations:

EV/Sales

Current 1.32 106.25%
2025
1.28 3.08%
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2026
1.22 4.91%
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2027
1.15 5.47%
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2028
1.07 6.74%
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2029
1.04 3.30%
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2030
1.00 3.64%
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2031
0.95 5.04%
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2032
0.90 4.71%
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P/S ratio

Current 1.18 141.12%
2025
1.14 3.09%
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2026
1.09 4.91%
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2027
1.03 5.47%
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2028
0.96 6.74%
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2029
0.93 3.30%
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2030
0.89 3.65%
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2031
0.85 5.04%
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2032
0.81 4.72%
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Current Wayfair Upgrades & Downgrades

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Analyst Rating Action Date
Guggenheim
Locked
Locked
Locked Nov 13 2025
Oppenheimer
Locked
Locked
Locked Nov 12 2025
RBC Capital
Locked
Locked
Locked Oct 30 2025
Evercore ISI Group
Locked
Locked
Locked Oct 30 2025
Guggenheim
Locked
Locked
Locked Oct 29 2025
Argus Research
Locked
Locked
Locked Oct 29 2025
Barclays
Locked
Locked
Locked Oct 29 2025
Analyst Rating Date
Locked
Guggenheim:
Locked
Locked
Nov 13 2025
Locked
Oppenheimer:
Locked
Locked
Nov 12 2025
Locked
RBC Capital:
Locked
Locked
Oct 30 2025
Locked
Evercore ISI Group:
Locked
Locked
Oct 30 2025
Locked
Guggenheim:
Locked
Locked
Oct 29 2025
Locked
Argus Research:
Locked
Locked
Oct 29 2025
Locked
Barclays:
Locked
Locked
Oct 29 2025

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