$77.84
1.92% day before yesterday
NYSE, Aug 22, 10:00 pm CET

Wayfair Target price 2025 - Analyst rating & recommendation

Wayfair Classifications & Recommendation:

Buy
51%
Hold
49%

Wayfair Price Target

Target Price $71.91
Price $77.84
Deviation
Number of Estimates 34
34 Analysts have issued a price target Wayfair 2026 . The average Wayfair target price is $71.91. This is lower than the current stock price. The highest price target is , the lowest is .
A rating was issued by 41 analysts: 21 Analysts recommend Wayfair to buy, 20 to hold and 0 to sell.
Analysts don't have a crystal ball either, but they do represent the opinion of the market quite well. You should not take the price potential and the ratings as a recommendation to act. Rather, they serve as an additional building block for your own opinion or stock analysis.
Analyst Estimates: Analysts believe that the Wayfair stock has an average upside potential 2026 of . Most analysts recommend the Wayfair stock at Purchase.

Sales and Margin forecast 2025, 2026 to 2032

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Quarter Annually
Dec '24 2025
Estimates
Revenue Billion $ 11.85 12.08
1.27% 1.90%
EBITDA Margin 0.35% 5.03%
113.42% 1,319.30%
Net Margin -4.15% 0.68%
32.48% 116.38%

37 Analysts have issued a sales forecast Wayfair 2025 . The average Wayfair sales estimate is

$12.1b
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. This is
0.57% higher
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than the revenue of the last 12 months(TTM). The highest sales forecast is
$12.6b 5.25%
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, the lowest is
$11.3b 5.53%
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.

This results in the following potential growth metrics:

Revenue Estimates

2024 $11.9b 1.27%
2025
$12.1b 1.90%
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2026
$12.5b 3.61%
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2027
$13.3b 5.95%
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2028
$13.8b 4.35%
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2029
$14.5b 4.57%
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2030
$14.6b 0.99%
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2031
$15.1b 3.16%
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2032
$15.6b 3.30%
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35 Analysts have issued an Wayfair EBITDA forecast 2025. The average Wayfair EBITDA estimate is

$607m
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. This is
255.19% higher
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than the EBITDA of the last 12 months(TTM). The highest EBITDA forecast is
$700m 309.44%
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, the lowest is
$444m 159.61%
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.

This results in the following potential growth metrics and future EBITDA Margins:

EBITDA Estimates

2024 $42.0m 113.25%
2025
$607m 1,346.12%
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2026
$712m 17.20%
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2027
$877m 23.20%
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2028
$864m 1.48%
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2029
$1.0b 18.17%
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2030
$1.0b 1.96%
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2031
$1.2b 16.98%
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2032
$1.3b 13.49%
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EBITDA Margin

2024 0.35% 113.42%
2025
5.03% 1,319.30%
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2026
5.69% 13.12%
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2027
6.62% 16.34%
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2028
6.25% 5.59%
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2029
7.06% 12.96%
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2030
6.85% 2.97%
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2031
7.77% 13.43%
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2032
8.54% 9.91%
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37 Wayfair Analysts have issued a net profit forecast 2025. The average Wayfair net profit estimate is

$81.8m
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. This is
127.28% higher
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than the net profit for the last 12 months(TTM). The highest net profit forecast is
$160m 153.47%
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, the lowest is
$26.4m 108.81%
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.

This results in the following potential growth metrics and future Net Margins:

Net Profit Estimates

2024 $-492m 33.33%
2025
$81.8m 116.63%
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2026
$161m 97.31%
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2027
$278m 72.23%
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2028
$414m 48.80%
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2029
$548m 32.54%
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2030
$575m 4.88%
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2031
$799m 38.87%
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2032
$965m 20.82%
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Net Margin

2024 -4.15% 32.48%
2025
0.68% 116.38%
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2026
1.29% 89.71%
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2027
2.10% 62.79%
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2028
2.99% 42.38%
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2029
3.79% 26.76%
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2030
3.94% 3.96%
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2031
5.30% 34.52%
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2032
6.20% 16.98%
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Earnings per share, P/E ratio and EV/sales Estimates 2025, 2026 to 2032

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Quarter Annually
Dec '24 2025
Estimates
Earnings Per Share $ -4.00 0.64
38.18% 116.00%
P/E 122.11
EV/Sales 0.98

37 Analysts have issued a Wayfair forecast for earnings per share. The average Wayfair EPS is

$0.64
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. This is
127.59% higher
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than earnings per share in the financial year 2024. The highest EPS forecast is
$1.25 153.88%
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, the lowest is
$0.21 109.05%
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.

This results in the following potential growth metrics and future valuations:

Earnings Per Share

2024 $-4.00 38.18%
2025
$0.64 116.00%
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2026
$1.26 96.88%
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2027
$2.17 72.22%
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2028
$3.22 48.39%
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2029
$4.27 32.61%
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2030
$4.48 4.92%
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2031
$6.22 38.84%
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2032
$7.52 20.90%
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P/E ratio

Current -33.55 288.62%
2025
122.11 463.95%
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2026
61.89 49.32%
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2027
35.93 41.95%
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2028
24.15 32.79%
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2029
18.22 24.55%
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2030
17.37 4.67%
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2031
12.51 27.98%
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2032
10.35 17.27%
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Based on analysts' sales estimates for 2025, the Wayfair stock is valued at an EV/Sales of

and an P/S ratio of .

This results in the following potential growth metrics and future valuations:

EV/Sales

Current 0.99 65.00%
2025
0.98 1.04%
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2026
0.95 3.48%
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2027
0.89 5.62%
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2028
0.86 4.17%
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2029
0.82 4.36%
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2030
0.81 0.98%
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2031
0.79 3.07%
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2032
0.76 3.20%
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P/S ratio

Current 0.85 84.33%
2025
0.84 0.57%
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2026
0.81 3.48%
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2027
0.77 5.62%
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2028
0.74 4.16%
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2029
0.70 4.37%
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2030
0.70 0.98%
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2031
0.67 3.06%
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2032
0.65 3.20%
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Current Wayfair Upgrades & Downgrades

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Analyst Rating Action Date
Jefferies
Locked
Locked
Locked Aug 20 2025
Goldman Sachs
Locked
Locked
Locked Aug 06 2025
BMO Capital
Locked
Locked
Locked Aug 05 2025
Citigroup
Locked
Locked
Locked Aug 05 2025
Zelman & Assoc
Locked
Locked
Locked Aug 05 2025
Bernstein
Locked
Locked
Locked Aug 05 2025
JP Morgan
Locked
Locked
Locked Aug 05 2025
Analyst Rating Date
Locked
Jefferies:
Locked
Locked
Aug 20 2025
Locked
Goldman Sachs:
Locked
Locked
Aug 06 2025
Locked
BMO Capital:
Locked
Locked
Aug 05 2025
Locked
Citigroup:
Locked
Locked
Aug 05 2025
Locked
Zelman & Assoc:
Locked
Locked
Aug 05 2025
Locked
Bernstein:
Locked
Locked
Aug 05 2025
Locked
JP Morgan:
Locked
Locked
Aug 05 2025

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