$88.60
2.61% today
NYSE, Oct 03, 10:00 pm CET

Wayfair Target price 2025 - Analyst rating & recommendation

Wayfair Classifications & Recommendation:

Buy
55%
Hold
45%

Wayfair Price Target

Target Price $83.13
Price $88.53
Deviation
Number of Estimates 34
34 Analysts have issued a price target Wayfair 2026 . The average Wayfair target price is $83.13. This is lower than the current stock price. The highest price target is , the lowest is .
A rating was issued by 42 analysts: 23 Analysts recommend Wayfair to buy, 19 to hold and 0 to sell.
Analysts don't have a crystal ball either, but they do represent the opinion of the market quite well. You should not take the price potential and the ratings as a recommendation to act. Rather, they serve as an additional building block for your own opinion or stock analysis.
Analyst Estimates: Analysts believe that the Wayfair stock has an average upside potential 2026 of . Most analysts recommend the Wayfair stock at Purchase.

Sales and Margin forecast 2025, 2026 to 2032

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Quarter Annually
Dec '24 2025
Estimates
Revenue Billion $ 11.85 12.47
1.27% 5.24%
EBITDA Margin 0.35% 5.22%
113.42% 1,372.91%
Net Margin -4.15% 1.87%
32.48% 145.04%

37 Analysts have issued a sales forecast Wayfair 2025 . The average Wayfair sales estimate is

$12.5b
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. This is
3.86% higher
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than the revenue of the last 12 months(TTM). The highest sales forecast is
$13.0b 8.06%
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, the lowest is
$11.8b 1.58%
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.

This results in the following potential growth metrics:

Revenue Estimates

2024 $11.9b 1.27%
2025
$12.5b 5.24%
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2026
$13.0b 4.11%
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2027
$13.8b 6.04%
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2028
$14.5b 5.12%
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2029
$15.2b 4.95%
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2030
$15.6b 2.76%
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2031
$16.4b 4.98%
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2032
$17.1b 4.33%
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35 Analysts have issued an Wayfair EBITDA forecast 2025. The average Wayfair EBITDA estimate is

$651m
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. This is
280.98% higher
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than the EBITDA of the last 12 months(TTM). The highest EBITDA forecast is
$712m 316.32%
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, the lowest is
$559m 226.61%
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.

This results in the following potential growth metrics and future EBITDA Margins:

EBITDA Estimates

2024 $42.0m 113.25%
2025
$651m 1,451.12%
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2026
$753m 15.52%
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2027
$892m 18.59%
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2028
$1.0b 13.39%
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2029
$1.2b 15.81%
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2030
$1.3b 13.57%
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2031
$1.6b 18.78%
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2032
$1.8b 13.60%
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EBITDA Margin

2024 0.35% 113.42%
2025
5.22% 1,372.91%
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2026
5.80% 11.11%
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2027
6.48% 11.72%
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2028
6.99% 7.87%
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2029
7.72% 10.44%
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2030
8.53% 10.49%
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2031
9.65% 13.13%
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2032
10.51% 8.91%
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38 Wayfair Analysts have issued a net profit forecast 2025. The average Wayfair net profit estimate is

$233m
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. This is
177.54% higher
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than the net profit for the last 12 months(TTM). The highest net profit forecast is
$298m 199.31%
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, the lowest is
$164m 154.52%
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.

This results in the following potential growth metrics and future Net Margins:

Net Profit Estimates

2024 $-492m 33.33%
2025
$233m 147.28%
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2026
$287m 23.30%
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2027
$410m 42.97%
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2028
$511m 24.65%
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2029
$654m 27.98%
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2030
$812m 24.13%
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2031
$1.1b 34.41%
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2032
$1.3b 18.56%
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Net Margin

2024 -4.15% 32.48%
2025
1.87% 145.04%
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2026
2.21% 18.18%
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2027
2.98% 34.84%
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2028
3.53% 18.46%
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2029
4.31% 22.10%
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2030
5.20% 20.65%
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2031
6.66% 28.08%
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2032
7.57% 13.66%
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Earnings per share, P/E ratio and EV/sales Estimates 2025, 2026 to 2032

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Quarter Annually
Dec '24 2025
Estimates
Earnings Per Share $ -4.00 1.81
38.18% 145.25%
P/E 47.66
EV/Sales 1.03

38 Analysts have issued a Wayfair forecast for earnings per share. The average Wayfair EPS is

$1.81
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. This is
178.02% higher
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than earnings per share in the financial year 2024. The highest EPS forecast is
$2.32 200.00%
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, the lowest is
$1.27 154.74%
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.

This results in the following potential growth metrics and future valuations:

Earnings Per Share

2024 $-4.00 38.18%
2025
$1.81 145.25%
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2026
$2.23 23.20%
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2027
$3.19 43.05%
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2028
$3.98 24.76%
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2029
$5.09 27.89%
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2030
$6.32 24.17%
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2031
$8.50 34.49%
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2032
$10.08 18.59%
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P/E ratio

Current -37.22 236.40%
2025
47.66 228.05%
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2026
38.66 18.88%
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2027
27.04 30.06%
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2028
21.69 19.79%
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2029
16.95 21.85%
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2030
13.65 19.47%
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2031
10.16 25.57%
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2032
8.57 15.65%
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Based on analysts' sales estimates for 2025, the Wayfair stock is valued at an EV/Sales of

and an P/S ratio of .

This results in the following potential growth metrics and future valuations:

EV/Sales

Current 1.07 46.58%
2025
1.03 3.64%
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2026
0.99 3.94%
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2027
0.93 5.69%
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2028
0.89 4.87%
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2029
0.85 4.72%
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2030
0.82 2.69%
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2031
0.78 4.75%
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2032
0.75 4.14%
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P/S ratio

Current 0.93 58.38%
2025
0.90 3.72%
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2026
0.86 3.94%
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2027
0.81 5.69%
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2028
0.77 4.87%
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2029
0.74 4.72%
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2030
0.72 2.70%
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2031
0.68 4.74%
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2032
0.65 4.14%
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Current Wayfair Upgrades & Downgrades

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Analyst Rating Action Date
Truist Securities
Locked
Locked
Locked Sep 25 2025
Jefferies
Locked
Locked
Locked Sep 19 2025
Evercore ISI Group
Locked
Locked
Locked Sep 16 2025
Guggenheim
Locked
Locked
Locked Aug 27 2025
Jefferies
Locked
Locked
Locked Aug 20 2025
Goldman Sachs
Locked
Locked
Locked Aug 06 2025
Zelman & Assoc
Locked
Locked
Locked Aug 05 2025
Analyst Rating Date
Locked
Truist Securities:
Locked
Locked
Sep 25 2025
Locked
Jefferies:
Locked
Locked
Sep 19 2025
Locked
Evercore ISI Group:
Locked
Locked
Sep 16 2025
Locked
Guggenheim:
Locked
Locked
Aug 27 2025
Locked
Jefferies:
Locked
Locked
Aug 20 2025
Locked
Goldman Sachs:
Locked
Locked
Aug 06 2025
Locked
Zelman & Assoc:
Locked
Locked
Aug 05 2025

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