$106.05
4.74%
NYSE, Oct 05, 04:00 pm EDT. Closed.
Why the stock moved Why the stock moved Beta

Wayfair Target price 2026 - Analyst rating & recommendation

Wayfair Classifications & Recommendation

Buy
66%
Hold
34%

Wayfair Price Target

Target Price $127.50
Price $106.05
Potential
Number of Estimates 33
33 Analysts have issued a price target Wayfair 2027 . The average Wayfair target price is $127.50. This is higher than the current stock price. The highest price target is , the lowest is .
A rating was issued by 41 analysts: 27 Analysts recommend Wayfair to buy, 14 to hold and 0 to sell.
Analysts don't have a crystal ball either, but they do represent the opinion of the market quite well. You should not take the price potential and the ratings as a recommendation to act. Rather, they serve as an additional building block for your own opinion or stock analysis.
Analyst Estimates: Analysts believe that the Wayfair stock has an average upside potential 2027 of . Most analysts recommend the Wayfair stock at Purchase.

Sales and Margin forecast 2026, 2027 to 2033

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Select at least one metric to display the chart.


Quarter Annually
Dec '25 2026
Estimates
Revenue Billion $ 12.46 13.68
5.11% 9.85%
EBITDA Margin 3.19% 6.42%
801.52% 100.94%
Net Margin -2.51% 2.90%
39.48% 215.42%

36 Analysts have issued a sales forecast Wayfair 2026 . The average Wayfair sales estimate is

$13.7b
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. This is
6.04% higher
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than the revenue of the last 12 months(TTM). The highest sales forecast is
$14.2b 10.18%
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, the lowest is
$13.0b 0.92%
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.

This results in the following potential growth metrics:

Revenue Estimates

2025 $12.5b 5.11%
2026
$13.7b 9.85%
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2027
$14.7b 7.20%
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2028
$15.7b 7.08%
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2029
$15.8b 0.67%
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2030
$16.7b 5.37%
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2031
$17.6b 5.57%
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2032
$18.6b 5.47%
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2033
$19.5b 5.02%
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36 Analysts have issued an Wayfair EBITDA forecast 2026. The average Wayfair EBITDA estimate is

$879m
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. This is
73.66% higher
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than the EBITDA of the last 12 months(TTM). The highest EBITDA forecast is
$959m 89.52%
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, the lowest is
$794m 56.91%
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.

This results in the following potential growth metrics and future EBITDA Margins:

EBITDA Estimates

2025 $398m 847.62%
2026
$879m 120.79%
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2027
$1.0b 19.03%
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2028
$1.2b 16.54%
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2029
$1.3b 4.02%
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2030
$1.4b 13.64%
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2031
$1.7b 16.86%
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2032
$1.9b 13.12%
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2033
$2.1b 11.50%
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EBITDA Margin

2025 3.19% 801.52%
2026
6.42% 100.94%
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2027
7.13% 11.06%
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2028
7.76% 8.84%
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2029
8.02% 3.35%
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2030
8.65% 7.86%
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2031
9.57% 10.64%
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2032
10.27% 7.31%
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2033
10.90% 6.13%
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35 Wayfair Analysts have issued a net profit forecast 2026. The average Wayfair net profit estimate is

$397m
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. This is
223.52% higher
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than the net profit for the last 12 months(TTM). The highest net profit forecast is
$469m 245.98%
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, the lowest is
$296m 192.08%
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.

This results in the following potential growth metrics and future Net Margins:

Net Profit Estimates

2025 $-313m 36.38%
2026
$397m 226.68%
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2027
$521m 31.51%
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2028
$684m 31.17%
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2029
$820m 19.93%
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2030
$991m 20.82%
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2031
$1.3b 29.49%
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2032
$1.5b 19.78%
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2033
$1.8b 17.72%
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Net Margin

2025 -2.51% 39.48%
2026
2.90% 215.42%
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2027
3.55% 22.41%
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2028
4.35% 22.54%
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2029
5.19% 19.31%
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2030
5.95% 14.64%
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2031
7.30% 22.69%
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2032
8.29% 13.56%
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2033
9.29% 12.06%
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Earnings per share, P/E ratio and EV/sales Estimates 2026, 2027 to 2033

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Select at least one metric to display the chart.


Quarter Annually
Dec '25 2026
Estimates
Earnings Per Share $ -2.45 2.91
38.75% 218.78%
P/E 34.85
EV/Sales 1.14

35 Analysts have issued a Wayfair forecast for earnings per share. The average Wayfair EPS is

$2.91
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. This is
219.75% higher
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than earnings per share in the financial year 2025. The highest EPS forecast is
$3.43 241.15%
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, the lowest is
$2.17 189.30%
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.

This results in the following potential growth metrics and future valuations:

Earnings Per Share

2025 $-2.45 38.75%
2026
$2.91 218.78%
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2027
$3.82 31.27%
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2028
$5.01 31.15%
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2029
$6.01 19.96%
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2030
$7.26 20.80%
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2031
$9.40 29.48%
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2032
$11.26 19.79%
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2033
$13.26 17.76%
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P/E ratio

Current -41.67 11.34%
2026
34.85 183.64%
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2027
26.50 23.96%
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2028
20.20 23.77%
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2029
16.84 16.63%
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2030
13.94 17.22%
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2031
10.77 22.74%
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2032
8.99 16.53%
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2033
7.64 15.02%
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Based on analysts' sales estimates for 2026, the Wayfair stock is valued at an EV/Sales of

and an P/S ratio of .

This results in the following potential growth metrics and future valuations:

EV/Sales

Current 1.21 17.48%
2026
1.14 5.51%
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2027
1.07 6.72%
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2028
1.00 6.61%
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2029
0.99 0.67%
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2030
0.94 5.10%
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2031
0.89 5.27%
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2032
0.84 5.18%
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2033
0.80 4.79%
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P/S ratio

Current 1.08 20.97%
2026
1.02 5.70%
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2027
0.95 6.72%
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2028
0.89 6.61%
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2029
0.88 0.68%
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2030
0.84 5.10%
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2031
0.79 5.28%
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2032
0.75 5.18%
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2033
0.72 4.77%
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Current Wayfair Upgrades & Downgrades

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Analyst Rating Action Date
Mizuho
Locked
➜
Locked
Locked Sep 29 2026
Rosenblatt
Locked
➜
Locked
Locked Aug 20 2026
Citigroup
Locked
➜
Locked
Locked Aug 14 2026
Bernstein
Locked
➜
Locked
Locked Aug 14 2026
BMO Capital
Locked
➜
Locked
Locked Aug 05 2026
Needham
Locked
➜
Locked
Locked Aug 05 2026
Evercore ISI Group
Locked
➜
Locked
Locked Aug 05 2026
Analyst Rating Date
Locked
Mizuho:
Locked
➜
Locked
Sep 29 2026
Locked
Rosenblatt:
Locked
➜
Locked
Aug 20 2026
Locked
Citigroup:
Locked
➜
Locked
Aug 14 2026
Locked
Bernstein:
Locked
➜
Locked
Aug 14 2026
Locked
BMO Capital:
Locked
➜
Locked
Aug 05 2026
Locked
Needham:
Locked
➜
Locked
Aug 05 2026
Locked
Evercore ISI Group:
Locked
➜
Locked
Aug 05 2026

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