$33.54
4.99% today
NYSE, Apr 02, 09:16 pm CET
ISIN
US94419L1017
Symbol
W

Wayfair Target price 2025 - Analyst rating & recommendation

Wayfair Classifications & Recommendation:

Buy
50%
Hold
50%

Wayfair Price Target

Target Price $51.86
Price $31.94
Potential
Number of Estimates 29
29 Analysts have issued a price target Wayfair 2026 . The average Wayfair target price is $51.86. This is higher than the current stock price. The highest price target is , the lowest is .
A rating was issued by 36 analysts: 18 Analysts recommend Wayfair to buy, 18 to hold and 0 to sell.
Analysts don't have a crystal ball either, but they do represent the opinion of the market quite well. You should not take the price potential and the ratings as a recommendation to act. Rather, they serve as an additional building block for your own opinion or stock analysis.
Analyst Estimates: Analysts believe that the Wayfair stock has an average upside potential 2026 of . Most analysts recommend the Wayfair stock at Buy or hold.

Sales and Margin forecast 2025, 2026 to 2029

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Quarter Annually
Dec '24 2025
Estimates
Revenue Billion $ 11.85 11.94
1.27% 0.74%
EBITDA Margin 0.35% 4.04%
113.42% 1,039.95%
Net Margin -4.23% -2.56%
37.38% 39.53%

31 Analysts have issued a sales forecast Wayfair 2025 . The average Wayfair sales estimate is

$11.9b
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. This is
0.74% higher
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than the revenue of the last 12 months(TTM). The highest sales forecast is
$12.2b 2.55%
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, the lowest is
$11.6b 2.05%
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.

This results in the following potential growth metrics:

Revenue Estimates

2024 $11.9b 1.27%
2025
$11.9b 0.74%
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2026
$12.6b 5.13%
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2027
$13.4b 6.78%
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2028
$14.3b 6.54%
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2029
$15.1b 5.83%
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30 Analysts have issued an Wayfair EBITDA forecast 2025. The average Wayfair EBITDA estimate is

$482m
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. This is
1,048.75% higher
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than the EBITDA of the last 12 months(TTM). The highest EBITDA forecast is
$554m 1,219.05%
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, the lowest is
$97.1m 131.31%
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.

This results in the following potential growth metrics and future EBITDA Margins:

EBITDA Estimates

2024 $42.0m 113.25%
2025
$482m 1,048.75%
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2026
$612m 26.93%
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2027
$758m 23.76%
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2028
$949m 25.26%
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2029
$1.1b 16.51%
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EBITDA Margin

2024 0.35% 113.42%
2025
4.04% 1,039.95%
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2026
4.88% 20.79%
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2027
5.66% 15.98%
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2028
6.65% 17.49%
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2029
7.32% 10.08%
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20 Wayfair Analysts have issued a net profit forecast 2025. The average Wayfair net profit estimate is

$-306m
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. This is
39.58% higher
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than the net profit for the last 12 months(TTM). The highest net profit forecast is
$-237m 53.22%
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, the lowest is
$-467m 7.92%
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.

This results in the following potential growth metrics and future Net Margins:

Net Profit Estimates

2024 $-502m 38.18%
2025
$-306m 38.98%
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2026
$-149m 51.19%
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2027
$-37.0m 75.24%
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2028
$95.1m 357.14%
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2029
$236m 148.28%
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Net Margin

2024 -4.23% 37.38%
2025
-2.56% 39.53%
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2026
-1.19% 53.52%
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2027
-0.28% 76.47%
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2028
0.67% 339.29%
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2029
1.56% 132.84%
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Earnings per share, P/E ratio and EV/sales Estimates 2025, 2026 to 2029

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Quarter Annually
Dec '24 2025
Estimates
Earnings Per Share $ -4.00 -2.44
38.18% 39.00%
P/E negative
EV/Sales 0.58

20 Analysts have issued a Wayfair forecast for earnings per share. The average Wayfair EPS is

$-2.44
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. This is
39.60% higher
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than earnings per share in the financial year 2024. The highest EPS forecast is
$-1.89 53.22%
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, the lowest is
$-3.72 7.92%
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.

This results in the following potential growth metrics and future valuations:

Earnings Per Share

2024 $-4.00 38.18%
2025
$-2.44 39.00%
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2026
$-1.19 51.23%
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2027
$-0.30 74.79%
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2028
$0.76 353.33%
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2029
$1.88 147.37%
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P/E ratio

Current -7.91 24.02%
2025
-13.09 65.49%
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2026
-26.81 104.81%
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2027
-108.27 303.84%
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2028
42.11 138.89%
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2029
16.96 59.72%
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Based on analysts' sales estimates for 2025, the Wayfair stock is valued at an EV/Sales of

and an P/S ratio of .

This results in the following potential growth metrics and future valuations:

EV/Sales

Current 0.58 35.56%
2025
0.58 0.38%
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2026
0.55 4.88%
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2027
0.51 6.35%
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2028
0.48 6.14%
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2029
0.46 5.51%
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P/S ratio

Current 0.34 49.76%
2025
0.34 0.73%
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2026
0.32 4.86%
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2027
0.30 6.38%
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2028
0.28 6.12%
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2029
0.27 5.53%
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Current Wayfair Upgrades & Downgrades

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Analyst Rating Action Date
Guggenheim
Locked
Locked
Locked Mar 10 2025
JP Morgan
Locked
Locked
Locked Mar 10 2025
Jefferies
Locked
Locked
Locked Mar 07 2025
RBC Capital
Locked
Locked
Locked Feb 24 2025
Loop Capital
Locked
Locked
Locked Feb 21 2025
BMO Capital
Locked
Locked
Locked Feb 21 2025
Canaccord Genuity
Locked
Locked
Locked Feb 21 2025
Analyst Rating Date
Locked
Guggenheim:
Locked
Locked
Mar 10 2025
Locked
JP Morgan:
Locked
Locked
Mar 10 2025
Locked
Jefferies:
Locked
Locked
Mar 07 2025
Locked
RBC Capital:
Locked
Locked
Feb 24 2025
Locked
Loop Capital:
Locked
Locked
Feb 21 2025
Locked
BMO Capital:
Locked
Locked
Feb 21 2025
Locked
Canaccord Genuity:
Locked
Locked
Feb 21 2025

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