$39.00
1.30% today
NYSE, Feb 28, 08:46 pm CET
ISIN
US94419L1017
Symbol
W

Wayfair Target price 2025 - Analyst rating & recommendation

Wayfair Classifications & Recommendation:

Buy
44%
Hold
56%

Wayfair Price Target

Target Price $53.03
Price $39.51
Potential
Number of Estimates 29
29 Analysts have issued a price target Wayfair 2026 . The average Wayfair target price is $53.03. This is higher than the current stock price. The highest price target is , the lowest is .
A rating was issued by 36 analysts: 16 Analysts recommend Wayfair to buy, 20 to hold and 0 to sell.
Analysts don't have a crystal ball either, but they do represent the opinion of the market quite well. You should not take the price potential and the ratings as a recommendation to act. Rather, they serve as an additional building block for your own opinion or stock analysis.
Analyst Estimates: Analysts believe that the Wayfair stock has an average upside potential 2026 of . Most analysts recommend the Wayfair stock at Hold.

Sales and Margin forecast 2025, 2026 to 2029

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Quarter Annually
Dec '24 2025
Estimates
Revenue Billion $ 11.85 11.93
1.27% 0.66%
EBITDA Margin 0.35% 4.14%
113.42% 1,068.17%
Net Margin -4.23% -2.56%
37.38% 39.53%

31 Analysts have issued a sales forecast Wayfair 2025 . The average Wayfair sales estimate is

$11.9b
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. This is
0.66% higher
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than the revenue of the last 12 months(TTM). The highest sales forecast is
$12.1b 1.87%
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, the lowest is
$11.6b 2.05%
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.

This results in the following potential growth metrics:

Revenue Estimates

2024 $11.9b 1.27%
2025
$11.9b 0.66%
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2026
$12.6b 5.47%
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2027
$13.4b 6.49%
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2028
$14.3b 6.57%
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2029
$15.1b 5.83%
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29 Analysts have issued an Wayfair EBITDA forecast 2025. The average Wayfair EBITDA estimate is

$494m
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. This is
1,075.03% higher
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than the EBITDA of the last 12 months(TTM). The highest EBITDA forecast is
$554m 1,219.05%
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, the lowest is
$419m 897.14%
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.

This results in the following potential growth metrics and future EBITDA Margins:

EBITDA Estimates

2024 $42.0m 113.25%
2025
$494m 1,075.03%
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2026
$626m 26.78%
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2027
$786m 25.63%
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2028
$949m 20.78%
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2029
$1.1b 16.51%
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EBITDA Margin

2024 0.35% 113.42%
2025
4.14% 1,068.17%
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2026
4.97% 20.05%
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2027
5.87% 18.11%
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2028
6.65% 13.29%
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2029
7.32% 10.08%
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20 Wayfair Analysts have issued a net profit forecast 2025. The average Wayfair net profit estimate is

$-306m
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. This is
39.67% higher
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than the net profit for the last 12 months(TTM). The highest net profit forecast is
$-237m 53.22%
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, the lowest is
$-467m 7.92%
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.

This results in the following potential growth metrics and future Net Margins:

Net Profit Estimates

2024 $-502m 38.18%
2025
$-306m 39.06%
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2026
$-157m 48.63%
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2027
$-34.2m 78.23%
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2028
$95.1m 378.35%
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2029
$236m 148.28%
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Net Margin

2024 -4.23% 37.38%
2025
-2.56% 39.53%
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2026
-1.25% 51.17%
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2027
-0.26% 79.20%
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2028
0.67% 357.69%
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2029
1.56% 132.84%
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Earnings per share, P/E ratio and EV/sales Estimates 2025, 2026 to 2029

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Quarter Annually
Dec '24 2025
Estimates
Earnings Per Share $ -4.00 -2.44
38.18% 39.00%
P/E negative
EV/Sales 0.66

20 Analysts have issued a Wayfair forecast for earnings per share. The average Wayfair <a href=https://blog.stocksguide.com/knowledge/eps-simply-explained>EPS is

$-2.44
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. This is
39.60% higher
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than earnings per share in the financial year 2024. The highest <a href=https://blog.stocksguide.com/knowledge/eps-simply-explained>EPS forecast is
$-1.89 53.22%
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, the lowest is
$-3.72 7.92%
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.

This results in the following potential growth metrics and future valuations:

Earnings Per Share

2024 $-4.00 38.18%
2025
$-2.44 39.00%
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2026
$-1.25 48.77%
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2027
$-0.27 78.40%
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2028
$0.76 381.48%
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2029
$1.88 147.37%
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P/E ratio

Current -9.79 21.46%
2025
-16.21 65.58%
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2026
-31.56 94.69%
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2027
-144.99 359.41%
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2028
52.08 135.92%
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2029
20.98 59.72%
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Based on analysts' sales estimates for 2025, the Wayfair stock is valued at an <a href=https://blog.stocksguide.com/knowledge/enterprise-value-sales-simply-explained>EV/Sales of

and an <a href=https://blog.stocksguide.com/knowledge/price-sales-ratio-simply-explained>P/S ratio of .

This results in the following potential growth metrics and future valuations:

EV/Sales

Current 0.66 9.59%
2025
0.66 0.18%
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2026
0.62 5.19%
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2027
0.59 6.08%
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2028
0.55 6.17%
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2029
0.52 5.51%
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P/S ratio

Current 0.42 18.08%
2025
0.42 0.66%
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2026
0.40 5.19%
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2027
0.37 6.10%
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2028
0.35 6.15%
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2029
0.33 5.52%
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Current Wayfair Upgrades & Downgrades Beta

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Analyst Rating Action Date
RBC Capital Locked ➜ Locked Locked Feb 24 2025
B of A Securities Locked ➜ Locked Locked Feb 21 2025
Stifel Locked ➜ Locked Locked Feb 21 2025
Needham Locked ➜ Locked Locked Feb 21 2025
BMO Capital Locked ➜ Locked Locked Feb 21 2025
Canaccord Genuity Locked ➜ Locked Locked Feb 21 2025
Loop Capital Locked ➜ Locked Locked Feb 21 2025
Analyst Rating Date
Locked
RBC Capital: Locked ➜ Locked
Feb 24 2025
Locked
B of A Securities: Locked ➜ Locked
Feb 21 2025
Locked
Stifel: Locked ➜ Locked
Feb 21 2025
Locked
Needham: Locked ➜ Locked
Feb 21 2025
Locked
BMO Capital: Locked ➜ Locked
Feb 21 2025
Locked
Canaccord Genuity: Locked ➜ Locked
Feb 21 2025
Locked
Loop Capital: Locked ➜ Locked
Feb 21 2025

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