Booking Forecast, price target & analysts
Booking Target price 2025 - Analyst rating & recommendation
Booking Classifications & Recommendation:
Booking Price Target
| Target Price | $5,571.63 |
| Price | $5,614.61 |
| Deviation | 0.77% |
| Number of Estimates | 35 |
| 35 Analysts have issued a price target Booking 2026 . The average Booking target price is $5,571.63. This is 0.77% lower than the current stock price. The highest price target is $6,255.00 11.41% , the lowest is $4,440.00 20.92% . | |
| A rating was issued by 40 analysts: 28 Analysts recommend Booking to buy, 12 to hold and 0 to sell. | |
| Analysts don't have a crystal ball either, but they do represent the opinion of the market quite well. You should not take the price potential and the ratings as a recommendation to act. Rather, they serve as an additional building block for your own opinion or stock analysis. | |
| Analyst Estimates: Analysts believe that the Booking stock has an average upside potential 2026 of 0.77% . Most analysts recommend the Booking stock at Purchase. |
Sales and Margin forecast 2025, 2026 to 2029
33 Analysts have issued a sales forecast Booking 2025 . The average Booking sales estimate is $25.8b . This is 7.01% higher than the revenue of the last 12 months(TTM). The highest sales forecast is $26.4b 9.54% , the lowest is $24.8b 3.15% .
This results in the following potential growth metrics:
Revenue Estimates
| 2024 | $23.7b | 11.11% |
|---|---|---|
| 2025 | $25.8b | 8.57% |
| 2026 | $27.8b | 7.86% |
| 2027 | $30.4b | 9.29% |
| 2028 | $33.2b | 9.18% |
| 2029 | $35.2b | 6.23% |
33 Analysts have issued an Booking EBITDA forecast 2025. The average Booking EBITDA estimate is $9.3b . This is 9.13% higher than the EBITDA of the last 12 months(TTM). The highest EBITDA forecast is $9.5b 12.24% , the lowest is $8.9b 4.14% .
This results in the following potential growth metrics and future EBITDA Margins:
EBITDA Estimates
| 2024 | $8.5b | 34.25% |
|---|---|---|
| 2025 | $9.3b | 8.91% |
| 2026 | $10.3b | 11.41% |
| 2027 | $11.7b | 12.80% |
| 2028 | $13.2b | 13.02% |
| 2029 | $14.5b | 10.15% |
EBITDA Margin
| 2024 | 35.88% | 20.83% |
|---|---|---|
| 2025 | 35.99% | 0.31% |
| 2026 | 37.18% | 3.31% |
| 2027 | 38.37% | 3.20% |
| 2028 | 39.72% | 3.52% |
| 2029 | 41.19% | 3.70% |
28 Booking Analysts have issued a net profit forecast 2025. The average Booking net profit estimate is $6.4b . This is 16.84% higher than the net profit for the last 12 months(TTM). The highest net profit forecast is $6.8b 25.75% , the lowest is $5.3b 2.51% .
This results in the following potential growth metrics and future Net Margins:
Net Profit Estimates
| 2024 | $5.9b | 37.14% |
|---|---|---|
| 2025 | $6.4b | 8.04% |
| 2026 | $7.8b | 23.06% |
| 2027 | $9.1b | 16.73% |
| 2028 | $10.6b | 16.30% |
| 2029 | $12.2b | 15.08% |
Net Margin
| 2024 | 24.78% | 23.43% |
|---|---|---|
| 2025 | 24.66% | 0.48% |
| 2026 | 28.13% | 14.07% |
| 2027 | 30.05% | 6.83% |
| 2028 | 32.01% | 6.52% |
| 2029 | 34.68% | 8.34% |
Earnings per share, P/E ratio and EV/sales Estimates 2025, 2026 to 2029
28 Analysts have issued a Booking forecast for earnings per share. The average Booking EPS is $194.35 . This is 18.25% higher than earnings per share in the financial year 2024. The highest EPS forecast is $209.16 27.26% , the lowest is $162.15 1.34% .
This results in the following potential growth metrics and future valuations:
Earnings Per Share
| 2024 | $172.67 | 47.07% |
|---|---|---|
| 2025 | $194.35 | 12.56% |
| 2026 | $239.16 | 23.06% |
| 2027 | $279.19 | 16.74% |
| 2028 | $324.71 | 16.30% |
| 2029 | $373.66 | 15.07% |
P/E ratio
| Current | 34.16 | 25.09% |
|---|---|---|
| 2025 | 28.89 | 15.43% |
| 2026 | 23.48 | 18.73% |
| 2027 | 20.11 | 14.35% |
| 2028 | 17.29 | 14.02% |
| 2029 | 15.03 | 13.07% |
Based on analysts' sales estimates for 2025, the Booking stock is valued at an EV/Sales of 7.11 and an P/S ratio of 7.09 .
This results in the following potential growth metrics and future valuations:
EV/Sales
| Current | 7.60 | 29.69% |
|---|---|---|
| 2025 | 7.11 | 6.50% |
| 2026 | 6.59 | 7.29% |
| 2027 | 6.03 | 8.50% |
| 2028 | 5.52 | 8.41% |
| 2029 | 5.20 | 5.86% |
P/S ratio
| Current | 7.59 | 30.26% |
|---|---|---|
| 2025 | 7.09 | 6.55% |
| 2026 | 6.57 | 7.29% |
| 2027 | 6.01 | 8.50% |
| 2028 | 5.51 | 8.41% |
| 2029 | 5.19 | 5.86% |
Current Booking Upgrades & Downgrades
| Analyst | Rating | Action | Date |
|---|---|---|---|
| JP Morgan |
Overweight
➜
Overweight
|
Unchanged | Jun 04 2025 |
| Wells Fargo |
Equal-Weight
➜
Equal-Weight
|
Unchanged | Apr 30 2025 |
| JMP Securities |
Market Outperform
➜
Market Outperform
|
Unchanged | Apr 30 2025 |
| RBC Capital |
Outperform
➜
Outperform
|
Unchanged | Apr 30 2025 |
| B. Riley Securities |
Buy
➜
Buy
|
Unchanged | Apr 30 2025 |
| BMO Capital |
Outperform
➜
Outperform
|
Unchanged | Apr 30 2025 |
| Baird |
Outperform
➜
Outperform
|
Unchanged | Apr 30 2025 |
| Analyst Rating | Date |
|---|---|
|
Unchanged
JP Morgan:
Overweight
➜
Overweight
|
Jun 04 2025 |
|
Unchanged
Wells Fargo:
Equal-Weight
➜
Equal-Weight
|
Apr 30 2025 |
|
Unchanged
JMP Securities:
Market Outperform
➜
Market Outperform
|
Apr 30 2025 |
|
Unchanged
RBC Capital:
Outperform
➜
Outperform
|
Apr 30 2025 |
|
Unchanged
B. Riley Securities:
Buy
➜
Buy
|
Apr 30 2025 |
|
Unchanged
BMO Capital:
Outperform
➜
Outperform
|
Apr 30 2025 |
|
Unchanged
Baird:
Outperform
➜
Outperform
|
Apr 30 2025 |
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